S2 EP5: Tech is not the idea. The idea is the idea.

Welcome to Planner Parley, a show where we come together under a flag of truce to talk about small agency planning. Planner Parley is brought to you by the 4A's (The American Association of Advertising Agencies).

With technology seemingly taking over our lives, is it also taking over our brand strategies? To find out, we’re talking with Raig Adolfo, CSO at 360i, and Fred Gerantabee, chief experience officer at FGX International, an EssilorLuxottica company, who are both experts in applying technology for brand building. They join John Roberts, CSO at Truth Collective in Rochester, New York, to break down how tech can enable brands, but why it isn’t and never can replace the idea, and what that means for small agencies.

Key Takeaways:

• Why technology is squandered as a bright and shiny object when it should be utilized as a workhorse for brands
• The pitfalls of creating around the tech rather than around the idea
• Problem-solving is more about the problem than the solving
• Curiosity is inherent, not an optional extra