Planner Parley
EP10: Planner Parley Season Recap

EP10: Planner Parley Season Recap

February 4, 2020

Welcome to Planner Parley, a show where we come together under a flag of truce to talk about small agency planning. Planner Parley is brought to you by the 4A's (The American Association of Advertising Agencies).

Well, it’s been quite a season! From hacks to wallow pits to looking into the future, we've covered a lot of ground and uncovered loads of tips and tricks for agency planners and strategists. In this final episode of the season, join Truth Collective’s Director of Experience, Josh Coon, and, of course, CSO John Roberts, as they reflect on Season 1 of the Planner Parley Podcast and remind us all what strategic planning means for small agencies.

Key Takeaways:

  • The Best of Season 1
  • Looking Back and Ahead at the Same Time
  • Download All the Episodes Today!
EP9: Fostering Diversity

EP9: Fostering Diversity

January 14, 2020

Welcome to Planner Parley. The show where we come together under a flag of truce to talk about the challenges and triumphs of small agency planning. Planner Parley is brought to you by the 4A’s (The American Association of Advertising Agencies).

This week, our guests unwrapped the layers of diversity in agencies and the impact on strategy. They laid out the steps to the mentorship mentality, how to get things down to a human level, and the best way to avoid pitfalls along the way. Join our guests Mollie Rosen, EVP of member engagement & development, and Alecia Page, program manager of the MAIP Fellowship, both from the 4A's in New York, NY, and of course, John Roberts, CSO of Truth Collective in Rochester, NY, as they teach us how to attract and keep diversity, and what it means for small agencies.

Key Takeaways:

  • Breaking Down Silos to Find Diversity
  • Finding Talent at a Local and Grassroots Level
  • Creating Opportunities for a Wide Range of Talent
  • 4As as Accelerator
EP8: Agency Culture – Where Strategy Can Actually Flourish

EP8: Agency Culture – Where Strategy Can Actually Flourish

January 7, 2020

Welcome to Planner Parley. The show where we come together under a flag of truce to talk about the challenges and triumphs of small agency planning. Planner Parley is brought to you by the 4A’s (The American Association of Advertising Agencies).

In this week's episode, our panel shared – and shared about sharing – as they let us behind the scenes of agency leadership and creating culture. They defined the strategy wallow pit, provided tips on how to stay out of it, and, instead, taught ways to shoot from the heart, be playful, and stay mischievous. Join our guests, Mark Pollard, strategy CEO at Mighty Jungle in New York City, Julian Cole, strategy consultant joining from Melbourne, Australia, and, of course, John Roberts, CSO of Truth Collective in Rochester, NY, as they reveal new ways of looking at the things you look at all the time, and what it means for small agencies. Pull up a chair and listen in.

Key Takeaways:

  • See It, Do It, Teach It
  • Take the Work Seriously, Take Yourself Less Seriously
  • Dare to Be Mischievous
  • Prove It
EP7: Evoking Emotion Through Scrappy Strategic Research

EP7: Evoking Emotion Through Scrappy Strategic Research

December 17, 2019

Welcome to Planner Parley. The show where we come together under a flag of truce to talk about the challenges and triumphs of small agency planning. Planner Parley is brought to you by the 4A’s (The American Association of Advertising Agencies).

This week, our guests extracted the lifeblood of human decision making - emotion. They examined what makes us tick, where and when to find boundaries, and how to stay fearless in the face of challenges. Join our guests Brent Snider, Chief Revenue Officer for Maru/Matchbox in New York, NY, Gunny Scarfo, Co-Founder of NonFiction Research in Brooklyn, NY, and of course John Roberts, CSO of Truth Collective in Rochester NY as they break down the state of scrappy research and what it means for Small Agencies.

Key Takeaways:

  • Balancing Rigor and Scrappy Research
  • Tips to Finding Deeper Insight and Drive Results
  • Emotion Is Everything
EP6: Strategy Hacking

EP6: Strategy Hacking

December 10, 2019

Welcome to Planner Parley. The show where we come together under a flag of truce to talk about the challenges and triumphs of small agency planning. Planner Parley is brought to you by the 4A’s (The American Association of Advertising Agencies).

In this week's episode, our panel exposed the secrets of the strategy hack. They revealed what's in their bag of tricks, how to light the spark, and why it's important to stay original. Join our guests Ed Cotton, Experienced Strategy Consultant in New York City, CJ Gaffney, Director of Strategic Marketing at Partners + Napier, and of course John Roberts, CSO of Truth Collective in Rochester NY is they divulge the art of the strategy hack and what it means for Small Agencies.

Key Takeaways:

  • The Art of the Strategy Hack
  • Tips to Getting Started and How to Make the Process Exciting
  • A Good Strategy Moves Cult to Culture
EP5: The Wild World of Comms Planning

EP5: The Wild World of Comms Planning

December 3, 2019

Welcome to Planner Parley, the show where we come together under a flag of truce to talk about the challenges and triumphs of small-agency planning. Planner Parley is brought to you by the 4A’s (American Association of Advertising Agencies).

This week, our panel dug into what it means to be a comms planner. It dissected the role and its challenges and shared tips to avoid the most common pitfalls, as well as explored trends and insights into the way comms planning is changing today. Join our guests Eric Pakurar from Dirt Worldwide, Melissa Walker, a seasoned veteran of the discipline, and of course, John Roberts, CSO of Truth Collective in Rochester, NY, as they dig into the changing world of comms planning and what it means for small agencies.

Key Takeaways:

  • Comms planning in the Modern Age
  • Tips to be successful for your team and the brands you work with
  • Struggles and solutions for comms planning today
EP4: Finding and Nurturing Fresh Talent

EP4: Finding and Nurturing Fresh Talent

November 26, 2019

Welcome to Planner Parley, the show where we come together under a flag of truce to talk about the challenges and triumphs of small-agency planning. Planner Parley is brought to you by the 4A’s (American Association of Advertising Agencies).

This week, our panel dug in to talk about the next generation of strategists, where they are and how to find them. Our guests talked about how they identify new talent, the things they are searching for, and how to navigate the generational differences in working with talent. Join our guests Yusuf Chuku, global CSO at VMLY&R, Beth Ellen Egan, associate professor of advertising at Syracuse University, and John Roberts, CSO of Truth Collective in Rochester, NY.

Key Takeaways:

  • Agencies can do a lot to nurture new talent
  • There are generational differences in today’s work
  • Fresh talent can do a lot to revitalize and invigorate creative teams
EP3: The Future of Strategy

EP3: The Future of Strategy

November 5, 2019

Welcome to Planner Parley. The show where we come together under a flag of truce to talk about the challenges and triumphs of small agency planning. Planner Parley is brought to you by the 4A’s (The American Association of Advertising Agencies).

This week our panel discussed the Future of Strategy. They took a deep dive into the global study by WARC that breaks down the 4 key trends that are emerging for strategists in 2020. Join Adam Pierno, author, podcaster and Director of Strategy for Arizona State University. Cathy Tailor the Managing Editor for WARC in NYC and of course John Roberts the Chief of Strategy at Truth Collective in Rochester NY as they break these trends down and what it all means for Small Agency Planners.

EP2: Lessons Learned from Strat Fest 2019

EP2: Lessons Learned from Strat Fest 2019

October 31, 2019

Welcome to Planner Parley. The show where we come together under a flag of truce to talk about the challenges and triumphs of small agency planning. Planner Parley is brought to you by the 4A’s (The American Association of Advertising Agencies).

On today’s show our guests are hot off the heels of Strat Fest 2019 an event hosted by the 4A’s in NYC. Listen in as Steve Kozel, Group Strategy Director at OBP in St. Lois. Sara MacFarlane, Director of Strategy from R&R Partners in Las Vegas and of course John Roberts, Chief of Strategy from Truth Collective in Rochester NY recap the event, their key learnings and what it all means for Small Agency Planners. Pull up a chair and listen in.

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Links to stuff discussed in this episode: John Roberts -

Planner parley secret weapons google doc https://docs.google.com/document/d/1SYLOgtv-ApNYylXZmoC2pZMiZlT1AqTgdj-2KE13va4/edit

Adam Pierno - The Strategy. Inside Everything https://podcasts.apple.com/us/podcast/the-strategy-inside-everything/id1269432601

Mark Pollard - Sweathead https://podcasts.apple.com/us/podcast/sweathead-with-mark-pollard-a-strategy-podcast/id1370723809?i=1000455528160

WARC by Ascential https://www.warc.com/

EP1: Strategies for Strategy

EP1: Strategies for Strategy

October 13, 2019

John Roberts is joined by Scott MacLeod of the VIA agency in Portland, Maine and Shannon Pfeffer, a seasoned Strategist working in LA. They talk tips and tools for marketers of all levels and how you can help your agency or brand punch above its weight.