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Planner Parley brings together marketing strategists under a flag of truce to talk about the challenges and triumphs they face every day. Listen along to learn strategies for strategy from some of the smartest marketers in the business. Planner Parley is a production of Truth Collective in partnership with the 4A’s.
Episodes
Friday Sep 25, 2020
Friday Sep 25, 2020
Welcome to Planner Parley, a show where we come together under a flag of truce to talk about small agency planning. Planner Parley is brought to you by the 4A's (The American Association of Advertising Agencies).
StratFest went virtual this year, but the buzz was still the same. Planner Parley joined in on the streaming fun with a cocktail-laden discussion to round out an inspiring day. Sara Macfarlane, director of strategy at R&R Partners in Las Vegas, and Steve Kozel, group strategy director at OBP in St. Louis, return to the show to look back over a StratFest unlike any other. Join them and John Roberts, CSO of Truth Collective in Rochester, NY, as they review the event and dig into lessons learned and what it means for small-agency planners.
Key Takeaways:
- StratFest 2020 - The remedy for COVID fatigue?
- The struggles and successes of virtual formats
- Coming together to help find focus, even when far apart
- Finding the balance between the lofty idealism we all seek and the simple way to apply it
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