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Planner Parley brings together marketing strategists under a flag of truce to talk about the challenges and triumphs they face every day. Listen along to learn strategies for strategy from some of the smartest marketers in the business. Planner Parley is a production of Truth Collective in partnership with the 4A’s.
Episodes
Tuesday Nov 26, 2019
Tuesday Nov 26, 2019
Welcome to Planner Parley, the show where we come together under a flag of truce to talk about the challenges and triumphs of small-agency planning. Planner Parley is brought to you by the 4A’s (American Association of Advertising Agencies).
This week, our panel dug in to talk about the next generation of strategists, where they are and how to find them. Our guests talked about how they identify new talent, the things they are searching for, and how to navigate the generational differences in working with talent. Join our guests Yusuf Chuku, global CSO at VMLY&R, Beth Ellen Egan, associate professor of advertising at Syracuse University, and John Roberts, CSO of Truth Collective in Rochester, NY.
Key Takeaways:
- Agencies can do a lot to nurture new talent
- There are generational differences in today’s work
- Fresh talent can do a lot to revitalize and invigorate creative teams
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