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Planner Parley brings together marketing strategists under a flag of truce to talk about the challenges and triumphs they face every day. Listen along to learn strategies for strategy from some of the smartest marketers in the business. Planner Parley is a production of Truth Collective in partnership with the 4A’s.
Episodes
Thursday Oct 31, 2019
Thursday Oct 31, 2019
Welcome to Planner Parley. The show where we come together under a flag of truce to talk about the challenges and triumphs of small agency planning. Planner Parley is brought to you by the 4A’s (The American Association of Advertising Agencies).
On today’s show our guests are hot off the heels of Strat Fest 2019 an event hosted by the 4A’s in NYC. Listen in as Steve Kozel, Group Strategy Director at OBP in St. Lois. Sara MacFarlane, Director of Strategy from R&R Partners in Las Vegas and of course John Roberts, Chief of Strategy from Truth Collective in Rochester NY recap the event, their key learnings and what it all means for Small Agency Planners. Pull up a chair and listen in.
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Links to stuff discussed in this episode: John Roberts -
Planner parley secret weapons google doc https://docs.google.com/document/d/1SYLOgtv-ApNYylXZmoC2pZMiZlT1AqTgdj-2KE13va4/edit
Adam Pierno - The Strategy. Inside Everything https://podcasts.apple.com/us/podcast/the-strategy-inside-everything/id1269432601
Mark Pollard - Sweathead https://podcasts.apple.com/us/podcast/sweathead-with-mark-pollard-a-strategy-podcast/id1370723809?i=1000455528160
WARC by Ascential https://www.warc.com/
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